The ASRŪ Difference
WHY AGENTS WANT A SELLER'S AGENT DESIGNATION
ALISO VIEJO, CA November 28, 2005 – The real estate industry has been heavily focused in the buyer’s favor for over fifteen years now, through many excellent real estate courses such as ABR® are designed to teach REALTORS® to help buyers negotiate more favorable terms. As a result, the real estate market is beginning to stabilize equal representation between buyers and sellers, and smart sellers have begun to actively seek out agents with the ASR® Designation.

The Accredited Seller Representative® (ASR®) Designation benefits sellers by training agents on how to better serve the needs of today’s seller. Agents completing the ASR® Designation program have a more comprehensive understanding of both marketing and market trends, as well as being able to more effectively negotiate on behalf of the sellers they represent.

The ASR® designation is owned and managed by Seller Agency Council, Inc., and although not a subsidiary of the National Association of Realtors® (NAR) the Seller Agency Council requires that ASR® Designees be members of NAR and adhere to the NAR Code of Ethics. As a REALTOR®, the ASR® designee agrees to strictly adhere to the high standards of the NAR Code of Ethics and is precluded from engaging in unfair or illegal activities that would increase consumer liability.

“When you work with an ASR® real estate agent you know you are working with a true real estate professional who knows your market and can offer ethical, professional and expert advice to effectively market your property within your desired time frame,” says Joe Kennedy, Chief Operating Officer of the Seller Agency Council.

With the real estate market cooling nationwide, and expecting to continue to cool in 2006, the four-year seller’s market is changing in favor of the buyer. Sellers will find it increasingly more difficult to sell their homes at the price they want. Timing is thus perfect for real estate agents to invest some quality time and improve their seller’s agent skills by taking the Accredited Seller Representative® course.

According to Kennedy, when an offer is made home seller’s can expect that an ASR® designee’s negotiating skills will be more fine tuned to help them obtain the best price and effectively negotiate through potential defects and repair resolution issues.

To learn more about when and where seller agency courses will be held in 2006 email JoeKennedy@SellerAgency.com or call him at call 949-600-7190. To learn more about the ASR® designation visit SellerAgency.com,

About Us | Privacy Policy | Site Map